It's always a good idea to have an idea of how the mind works so you can adjust your sales copy accordingly to appeal to certain mind sectors. Let's just start with some basic information so you get a good idea of how the mind works.The brain does two major things - stores information in your memory and processes information that allows you to use/apply your knowledge to make decisions and solve problems. Next we'll look at what side of the brain does what.
What exactly goes on in this stream of awareness? From moment to moment you receive vast amounts of information from the outside world through your senses. Your awareness jumps from point to point in your external experience, sorting for what is important to you as your minds engages in the process of interpreting and evaluating the incoming data. External information is filtered through beliefs, attitudes and memories and associations are activated. Emotions arise and generate responses; speech, actions and behavior.On the screen of your mind you flash images, snapshots and run movies. You hear sounds and voices and often narrate the film with your own voice. The pictures and sounds of your mind occur all in sequence, one after the other, which results in an ever changing flux of experience which changes from moment to moment.
Directing and guiding this stream of awareness is a system. We can think of the mind as system that directs our information processing. This system is made up of numerous elements, all interacting and influencing one another to generate our experience. The way we experience the world is through the process of representing, sequencing and ordering the information we acquire from the outside world. The system of information processing we call "the mind" can also be called our internal reality. We each have an external reality- the environment we live in, the circumstances of our lives - and we each have our own unique internal reality. It is this internal reality that lies behind emotions, behavior and results. Our inner reality is far from a random mess of mental chaos. Human subjective experience has a structure. Knowing the specific elements that make up the structure of our internal reality enables us to alter the structure so that it serves us better.
That personal bank of references is composed of an amalgamate of all the experiences that we've had in the past. It's a composite of the deductions that we unconsciously reached following every new experience that we've had.Some of these deductions may be quite accurate while others might be so fanciful as to make the angels cry. Yet, it is from that bank of reference and all those past conclusions that we view our world and everything in it.
For hundreds of years the field of psychology tried to find a way to change emotions and behavior. The methods devised made great theories, but never really resulted in much change. Some of the theories made a lot of sense, but practice didn't seem to yield any results. The advocates of different psychological theories over the past hundred years spent more time arguing over theories than trying to find something that really worked. It took up until the late 1970s before a model that was actually useful and practical was devised.
Throughout our lives we have fought with our emotions and struggled to change habits and behaviours with little or no success. We have been attempting to change the symptom of some cause without getting to the source. Trying to change with willpower alone is like trying to weed a garden without getting at the roots and wondering why the weeds keep growing back. We wonder why change is so difficult, but it's not that change is difficult, it's that we've been going about it the wrong way. Trying to shovel the snow of your driveway with a rake isn't going to work very well, so why not trying something else? To change emotions and behaviours we need to step behind the scenes and peek into our internal experience to see what is going on behind our emotions and behaviours. We need to look beyond the surface and find the source.
If there is any doubt about the veracity of that theory, we only have to look at the way that most extremists of the Christian and Muslim worlds see each others to understand that it is sadly so. Fundamental beliefs have the power to so hopelessly distort reality that it becomes unrecognizable.
You now know the brain is divided into two hemispheres and that each specializes in different functions, processes different kinds of information and deals with different problems. Left works with logic and analysis, the right with emotions and imagination.Let's put that into perspective when thinking about customers.
Thankfully, man is the most adaptable of all creatures. It can compose with what is not so and it can create a reality that is not real. We can live and function in a world of our own creation. We can see light where there is darkness and see truth where falsehood reigns. We are indeed a most amazing breed.Taking a glimpse at the way our mind function will not change anything much. But, it might explain our inconsistencies and the paradoxes that we see all around us. It can also explain why some of our actions and behavior don't always get the expected results. At any rate, knowledge is always superior to crass ignorance.
What exactly goes on in this stream of awareness? From moment to moment you receive vast amounts of information from the outside world through your senses. Your awareness jumps from point to point in your external experience, sorting for what is important to you as your minds engages in the process of interpreting and evaluating the incoming data. External information is filtered through beliefs, attitudes and memories and associations are activated. Emotions arise and generate responses; speech, actions and behavior.On the screen of your mind you flash images, snapshots and run movies. You hear sounds and voices and often narrate the film with your own voice. The pictures and sounds of your mind occur all in sequence, one after the other, which results in an ever changing flux of experience which changes from moment to moment.
Directing and guiding this stream of awareness is a system. We can think of the mind as system that directs our information processing. This system is made up of numerous elements, all interacting and influencing one another to generate our experience. The way we experience the world is through the process of representing, sequencing and ordering the information we acquire from the outside world. The system of information processing we call "the mind" can also be called our internal reality. We each have an external reality- the environment we live in, the circumstances of our lives - and we each have our own unique internal reality. It is this internal reality that lies behind emotions, behavior and results. Our inner reality is far from a random mess of mental chaos. Human subjective experience has a structure. Knowing the specific elements that make up the structure of our internal reality enables us to alter the structure so that it serves us better.
That personal bank of references is composed of an amalgamate of all the experiences that we've had in the past. It's a composite of the deductions that we unconsciously reached following every new experience that we've had.Some of these deductions may be quite accurate while others might be so fanciful as to make the angels cry. Yet, it is from that bank of reference and all those past conclusions that we view our world and everything in it.
For hundreds of years the field of psychology tried to find a way to change emotions and behavior. The methods devised made great theories, but never really resulted in much change. Some of the theories made a lot of sense, but practice didn't seem to yield any results. The advocates of different psychological theories over the past hundred years spent more time arguing over theories than trying to find something that really worked. It took up until the late 1970s before a model that was actually useful and practical was devised.
Throughout our lives we have fought with our emotions and struggled to change habits and behaviours with little or no success. We have been attempting to change the symptom of some cause without getting to the source. Trying to change with willpower alone is like trying to weed a garden without getting at the roots and wondering why the weeds keep growing back. We wonder why change is so difficult, but it's not that change is difficult, it's that we've been going about it the wrong way. Trying to shovel the snow of your driveway with a rake isn't going to work very well, so why not trying something else? To change emotions and behaviours we need to step behind the scenes and peek into our internal experience to see what is going on behind our emotions and behaviours. We need to look beyond the surface and find the source.
If there is any doubt about the veracity of that theory, we only have to look at the way that most extremists of the Christian and Muslim worlds see each others to understand that it is sadly so. Fundamental beliefs have the power to so hopelessly distort reality that it becomes unrecognizable.
You now know the brain is divided into two hemispheres and that each specializes in different functions, processes different kinds of information and deals with different problems. Left works with logic and analysis, the right with emotions and imagination.Let's put that into perspective when thinking about customers.
Thankfully, man is the most adaptable of all creatures. It can compose with what is not so and it can create a reality that is not real. We can live and function in a world of our own creation. We can see light where there is darkness and see truth where falsehood reigns. We are indeed a most amazing breed.Taking a glimpse at the way our mind function will not change anything much. But, it might explain our inconsistencies and the paradoxes that we see all around us. It can also explain why some of our actions and behavior don't always get the expected results. At any rate, knowledge is always superior to crass ignorance.
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